Customer Relationship Management

Customer Relationship Management (CRM) Application Development for a leading abrasives & ceramics manufacturers

Key Achievements

• Strategy for interacting with customers, clients & sales prospects
• Designed to reduce costs & increase profitability
• Balance business priorities with the wants & needs of customers

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Client

The Company Group, headquartered at Chennai, India, is a USD 2.4 billion (Rs. 96 billion) conglomerate with interests in engineering, abrasives, ceramics, fertilizers, finance, bio-products and plantations. It has 29 companies under its umbrella, of which six are listed and actively traded on the National Stock Exchange and the Bombay Stock Exchange. Together, they have over 32,000 employees.

Challenges

To log various activities of the sales team
To get the reports automated
To import data from ERP

What We Did

Technologies Used

Results

Maintains the contact list of customers which include:

To log customer visit activity that will serve as reference in future
To follow up various activities
Availability of reports at anytime

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