Customer Relationship Management Development

Customer Relationship Management (CRM) Application Development for a leading Chemical Manufacturer

Key Achievements

  • Powerful business productivity solution
  • Easy to deploy, use & maintain
  • Enable to build customer relationships

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Client

The client is a leading chemical manufacturing industry, having multi-location production sites with an R&D centre. They are manufacturing and marketing the chemicals for various types of industries like textiles, leather, and agriculture.

Challenges

The client wanted to develop an application where their sales executives have to maintain all the details after visiting the customers for receiving the order and also for tracking the entire sales cycle. Besides this main objective, the application has to maintain the competitor information, details of various dealers and sales executives across the country, reporting mechanism and their sales points.

What We Did

ANGLER provided an application that enables them to efficiently organize, and maintain information of all the aspects of customer relationship. The application seamlessly blends all the functionalities required to manage information on many of their business aspects into an intuitive and friendly tabbed user interface.

Technologies Used

Results

The following benefits were derived from the ANGLER ERP Solution:

  • No loss of Customer Data
  • Tracking of the sales cycle by the senior executives including management
  • Centralized data maintenance so that the details and price are known to the sales executives immediately
  • Recognition of the sales executive based on the report instantly
  • Accessing the application anytime, anywhere so that the data is up-to-date

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