Client

The client is one of Chennai's leading Chartered Accountants.

Challenges

They wanted to develop a unique portal targeted at children.

What We Did

ANGLER developed a portal to cater to their needs. The portal www.chennaikids.com was a unique effort - a content rich portal for kids upto the age of 12. ANGLER created and built a brand identity around the portal.

 Chennai Kids has a lot of features appealing to children. There were games, lessons and useful information, targeted at children and their parents. This portal conducts several contests and games for kids on a regular basis.

Features for maintaining the portal like single point management, banner management, flash based games by advertisers helped Chennai Kids in its functioning.

 

Technologies Used.

Results

Chennai Kids has now become the most favourite site for children in Chennai. The portal has captured the market share and mind share of children and their parents.

The availability of avenues for sponsors to project their brands in innovative methods to children and parents has brought in a lot of advertising for the portal.