Blog - How to connect with bloggers and promote your products?
Every business need some attention, when you launch a product or service it is good to get noticed by people who have influence in those industry or field. In this internet world, bloggers can influence people as they reach out to a lot of people, make connections and often they create a huge impact among the readers. It is always good if you have some bloggers who can blog about your products or advertise your products, because they are the easiest way to create awareness about our products.
How to contact them? How to make them write about your products? There are few steps to be followed.
Find the right person:
First choose the bloggers, they should be industry specific. It is a bit difficult to get in touch with some bloggers who have huge number of followers and high tech influence. So while moving connecting with them also get try to connect with mid level bloggers and startups, they too will be looking to get attention and may create good content.
Get in touch:
Connect with them first. Comment on their posts or through twitter or other social media means and then slowly contact them. Just hit a conversation, introduce yourself and tell how much their blog post is useful for you as you are in the same industry. Then ask them if they can post about your products, provide them a link to your company’s site and offer them to send a sample or demo of your product / service so that he or she can review it for creditability.
Providing content and details:
Once they have agreed to accept our offer, then the rest of the steps are very easy. Be in regular touch with them and give them some additional details, photos, updates, content about your products so that it will be very useful for them to blog. They don’t have the time to sit and collect all the details, so help them all along.
After follow up and the release of content, thank the blogger for his/her help and give them the credit. Use the content to draw good review and attention by sharing it in Social Media profiles or through SEO process. It is important to maintain relationship with the blogger, may be he/she will help you in the future too. Be in touch, share few things once in a month at least and create a rapport with them.
Above all these, Trust is the important aspect while connecting with bloggers. You should be able to build trust among them to make them work with you. So Create trust, Connect with them, Create fresh content and Crush your competitors.
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