Blog - What is pigeon update & how it can impact your local business
Nowadays, what a business needs in internet market is its visibility amidst the customers. The local businesses are dependent on Google for their visibility and promotions as Google have started to give importance to local results. In the process of giving more accurate, relevant results to its users, Google have updated its search engine algorithm constantly. Recently, Google rolled out a new significant algorithm update called “Pigeon” that provide more useful, relevant and accurate local search results to improve distance and location based ranking.
“Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home,” said Barry Schwartz in the Search Engine Land.
This particular Pigeon update has a direct impact on geographical results. Users are searching for businesses that are easily accessible by them; based on user search data Google has refined its search algorithm that left an impact on search results. Major local businesses were facing sudden change in search results, organic website traffic, sales and so on. Results that are considered to be irrelevant, unconvincing are omitted and only the relevant local results are being showed thus many business results that were showing before are now invisible. It doesn’t mean that those businesses don’t belong to local area but it means they are not properly optimized to become visible.
Utilizing Pigeon update & optimizing your online business presence in a right way will help your local business local search rankings. Also visibility of the businesses among customers will increase, increasing visitors, brand reach & obviously sales conversion. All you need is a perfect SEO strategy that will help your business to Go Local.
Our SEO professionals @ ANGLER, with all their technically update domain experience can analyze and increase your local presence by scripting out a wonderful SEO strategy that could increase your business visibility. Stay ahead of your competitor by choosing us.