Blog - How to Make the Best Use of Facebook Page for Business?
It is not surprising that Facebook has crossed more than a billion users. Having a strong presence on Facebook can enhance your business, but how? It’s all about winning mindshare & selling your products / services to the place where people hangout most of the time. Facebook business page with appropriate information about your business can boost brand visibility and enhances SEO. You can easily engage with your target audience and discuss more about your brand and create a buzz about your product on World Wide Web.
Facebook pages are always great way to provide more exposure to your business. Let’s discuss about several reasons why Facebook fanpage is important for any business:
Builds Brand Awareness: Facebook helps in building product awareness over internet and allows you to learn and know more about your customers and what people think about your product/brand.
Attracts new and existing potential customers: By sharing information about the product/brand with thousands of friends, employees and customers on Facebook helps in driving new traffic/customers to your product.
Enhances real-time updates: Customers are always aware about the real-time updates about your products, special services, events, photos, etc. and can find out anything you post in, each time when they access Facebook.
Engaging with customers: You can monitor the activity of your fans as well as who is commenting, liking, or sharing your posts. This helps to identify the potential customers and engage with them directly.
Viral promotion: It is common that a Facebook user has minimum of 150 friends. When a user likes or comment on your Facebook page, their friends will receive an update in their news feeds as a story. The communication between your customers and their friends about your product acts as a powerful viral promotion tool.
Facebook Ads: Your business at Facebook is not simply constrained to a fan page or a group. Facebook additionally offers you an opportunity to set up Ad campaigns. You can create Advertisements that well suits your business as per your budget requirements. You can target your ads based on location, interests, skills, etc.
Lead Generation: Adding social media tabs, running sweepstakes, photo contests, selling products through third party Facebook apps on your Facebook page help in generating valuable leads.
Apart from the above mentioned facts, you need not spend too much for promoting your business/product through a Facebook page. Facebook has already billions of people passionate to it. This clearly implies you need not search for your customers – they are already there.